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Welcome to the
AB Tasty Academy

Master A/B testing, personalization, and optimization—all in one place.

[separator] New to AB Tasty?

Start your learning journey with beginner-friendly courses to build a strong foundation.

What is A/B Testing?

A/B testing compares two versions to see which performs better with users.

Courses Certification Advanced

A/B Testing and Optimization

A/B testing boosts conversions by comparing and optimizing user experiences.

Beginner Courses Live Training

Getting Started with AB Tasty

Learn to navigate AB Tasty and launch your first test.

Beginner Courses

[separator] Personalization and Advanced Experimentation

Deliver tailored experiences and uncover deeper customer insights.

Introduction to Personalization

Learn the basics of tailoring content and offers to specific audience segments using AB Tasty.

Courses Intermediate

Using Targeting and Triggers

Discover how to show the right message at the right moment with advanced targeting options.

Courses Intermediate

Multivariate Testing

Go beyond A/B testing by testing multiple combinations of elements at once.

Courses Intermediate

Analytics and Reporting Deep Dive

Understand how to interpret experiment data, visualize performance, and extract actionable insights.

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