Getting Started with AB Tasty

Welcome to your journey into digital experimentation! In this course, you’ll get a hands-on introduction to the AB Tasty platform — a leading tool for A/B testing, personalization, and experience optimization. Whether you're a marketer, product manager, or developer, this course is designed to help you quickly become comfortable with the platform and start creating impactful experiments.

We’ll begin by walking through the AB Tasty dashboard and explaining the key sections like test creation, audience targeting, goal tracking, and reporting. You'll learn how to set up your first A/B test — from selecting a page or element to tracking user interactions and measuring success metrics like clicks or conversions.

You’ll also discover how to install the AB Tasty tag on your website and use the visual editor to modify pages without needing code. For developers, we’ll briefly introduce the custom code editor and tagging setup.

By the end of this module, you’ll:

• Understand the core layout of the AB Tasty interface
• Know how to install and validate the platform on your site
• Create your first test and define a clear goal
• Monitor performance and interpret test results

This is the perfect foundation course before diving into advanced topics like personalization, segmentation, feature flagging, or multivariate testing. You don’t need any prior testing experience — just curiosity and a willingness to experiment.