What is A/B Testing?

A/B testing, also known as split testing, is a marketing technique that involves comparing two versions of a web page or application to see which performs better. These variations, known as A and B, are presented randomly to users. A portion of them will be directed to the first version, and the rest to the second. A statistical analysis of the results then determines which version, A or B, performed better, according to certain predefined indicators such as conversion rate.

In other words, you can verify which version gets the most clicks, subscriptions, purchases, and so on. These results can then help you optimize your website for conversions.